I want to say nice words about websites related to art festivals.
When it comes to big-buck organizations, such as the Toronto International Film Festival, I expect nothing short of being impressed.
After all, Luminato (with an overall stunning online and social media experience) and Toronto Jazz Festival (with their “instrument search”) do it every year.
I wanted to report to my film-savvy Romanian community that Romanian movies are present again at the festival this year.
After 5 minutes of using their website, I gave up.
5 minutes is EXTREMELY generous in today’s time.
A horrible usability experience of the website, doubled by issues with the ticketing online make room for embarrassing conclusions.
Hey, TIFF, online is not fancy, is not Hollywood. Online is part of your toolbox.
Check the screenshots attached for simple examples of the experience, and say Thank You for my free testing.